Cookie Policy
Last updated: March 19, 2026
This Cookie Policy explains how Matrix ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website matrix.tn and use the MatrixTools platform. This policy should be read alongside our Privacy Policy.
🍪 What This Policy Covers
This policy describes what cookies are, the types we use, why we use them, and how you can manage your cookie preferences.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information.
Cookies can be:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Cookies that remain on your device for a set period or until you delete them
- First-Party Cookies: Set by the website you are visiting
- Third-Party Cookies: Set by a domain different from the one you are visiting
2. Types of Cookies We Use
We use the following categories of cookies on MatrixTools:
2.1 Essential Cookies
These cookies are strictly necessary for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies as they are required for the site to operate.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session state across page requests | Session |
| csrf_token | Security token to prevent cross-site request forgery | Session |
| auth_token | Keeps you logged in to your account | 30 days |
2.2 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your language preference and display settings. If you disable these cookies, some features may not work properly.
| Cookie Name | Purpose | Duration |
|---|---|---|
| mtx_lang | Stores your preferred language (English, French, Arabic) | 1 year |
| theme_pref | Remembers your theme preference (dark/light mode) | 1 year |
| sidebar_state | Remembers sidebar collapsed/expanded state | 30 days |
2.3 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the user experience and platform performance.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 - maintains session state | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
2.4 Advertising Cookies
These cookies are used to deliver relevant advertisements and measure the effectiveness of our advertising campaigns. They may track your browsing activity across different websites.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __gads | Google AdSense - serves relevant advertisements | 13 months |
| __gpi | Google AdSense - publisher ID for ads | 13 months |
| IDE | Google DoubleClick - ad targeting and measurement | 13 months |
3. Third-Party Cookies
In addition to our own cookies, we use cookies from trusted third-party services:
3.1 Google Analytics
We use Google Analytics to understand how visitors use our site. Google Analytics collects information about page views, session duration, and user interactions. This data is anonymized and aggregated.
Learn more: Google Privacy Policy
3.2 Google AdSense
We display advertisements through Google AdSense. Google may use cookies to personalize ads based on your browsing history. You can opt out of personalized advertising through Google's Ad Settings.
Learn more: Google Advertising Policies
4. How to Manage Cookies
You have several options for managing cookies:
4.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- View what cookies are stored on your device
- Delete all or specific cookies
- Block cookies from all or certain websites
- Set your browser to notify you when a cookie is set
Here are links to manage cookies in popular browsers:
4.2 Opt-Out Options
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Google Ads: Visit Google Ad Settings to manage ad personalization
- All Advertising: Visit Digital Advertising Alliance or Your Online Choices (EU)
⚠️ Impact of Disabling Cookies
Please note that disabling certain cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are necessary for the site to work properly.
5. Do Not Track Signals
Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites you visit. Currently, there is no industry standard for responding to DNT signals, so we do not respond to them at this time. However, you can use the cookie management options described above to control tracking.
6. Similar Technologies
In addition to cookies, we may use similar technologies:
- Local Storage: Stores data locally in your browser for faster access
- Session Storage: Temporary storage that is cleared when you close your browser
- Pixels/Web Beacons: Small images used to track page views and email opens
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will post any changes on this page and update the "Last updated" date.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Email: [email protected]
- General Inquiries: [email protected]
- Website: matrix.tn/contact
Matrix, Tunisia